How can I improve my blog ranking? IN 2022

 

How can I improve my blog ranking?

How do I make my blog to be more prominent in Google?

You're at the right spot. In this article, we will show you how to write SEO-friendly blog content and make sure your site is to the top of Google.

Actually, we've followed the exact identical SEO guidelines. This has led to our blog posts are ranked high on Google and outperform the majority of competitors.

For instance, this could be:

Or, this:

These are the most important SEO strategies we will discuss:

1. Find niche subjects (and appropriate keywords)
2. Utilize Keywords
3. Create Buyer Personas
4. Publishing long content
5. Improve page loading speed
6. Enhance image quality
7. Increase the time spent in the room
8. Reduce bounce rate
9. Increase CTR in SERPs
10. Optimize URL
11. Utilize "Skyscraper Technique"
12. Outreach
13. Use link reclamation
14. Guest blogs can be written by guest bloggers.
15. Share your content on social media
16. Optimized to make it easier for people using voice searches
17. Make sure to refresh your site's contents

Design SEO-friendly websites using Liana Technologies. Book a personalized demo .

1. Find niche topics (and relevant keywords)

Which kind of piece would you be than interested in reading:

Tips for digital marketing

Or

How can you use digital marketing to increase B2B sales?

Most likely, you'll pick the second alternative. This is why it's crucial to determine niche areas within your field and then create articles around them. In this instance the topic of interest is how to increase sales using digital marketing.

The best ways to locate specific topics include:

Thematic forums, for example Quora

Let's suppose you create articles on hotels. An easy search of Quora using the word "hotels" reveals that people are interested in studying the most costly and luxurious hotels. What better way to create a blog article about it?

The table of contents of Wikipedia's Wikipedia, as well as "see also"

In our search for a topic to write on Marketing Automation, we checked for in the "see also" section on Wikipedia. It turned out that lead generation, demand scoring and other issues are all subjects that people are looking into.

"searches related to" Google's "searches related to"

Let's say you're planning to create content related to marketing via digital channels. The suggestions offered by Google at the end of the results page could provide you with a clue on which areas to concentrate on. This includes online marketing courses, PDF documents and even salaries within the field.

Google Ads' Keyword Planner

Log into Your Google Ads account and navigate to Tools and select Keyword Planner. There are a variety of keyword suggestions and trends in search volume.

Keyword suggestions within SEO software

If you are using the SEO program, then you may also make use of it to discover keywords to suggest. This is what MOZsuggests when searching for the phrase "business marketing automation":

Evidently, there is a desire to know how to use marketing automation, especially for small-sized companies.

Have your personnel ask questions

Ask your sales representatives or customer service representatives, as well as others who work with you what questions are most frequently requested by your customers. The people who interact with customers of the company are aware of the questions they receive and what's trending.

2. Utilize Keywords

Have you found a list of keywords that are relevant?

It's now crucial to make use of the full power of these tools. A few tips to be aware of:

Use long-tail keywords

Let's examine the following key words:

Tomato soup: 236 000 000 results
Creamy tomato soup recipe: 55 300 000 results

It is evident that the longer a keyword is, the more Google results it gets and, consequently, the less competitive. Therefore, long-tails are more likely to rank for.

Include keywords in the titles

Incorporating relevant keywords into title of blog articles will assist Google in crawling your site quicker. This means that Google will determine the relevancy of your blog content is to a query in a matter of minutes.

Check out this example

Make use of keywords within the very first 100 characters of content

If the keywords you want to target are within the first 100-150 word in your post it will assist Google to understand what the page is all about much faster.

In this article about SEO strategies for E-commerce The relevant keywords are included in the initial paragraphs:

3. Create Buyer Personas

The idea that a persona of the buyer will help you better know the preferences of your viewers and to create more appealing content to them.

When your content is resonant with your intended audience, it boosts the shareability of your content and boosts search results.

Here's one of the examples of a buyer persona profiling written by Neil Patel.

4. Write long content

In general, content that is long is regarded to begin from 1200 words.

The benefits of publishing longer content are for SEO. In the first place, content that is long has greater hyperlinks. In addition, longer-form content is more effective than shorter blog posts when it comes to sharing.

A study of ranking factors conducted by SEMrush proved that content with long length is more likely to rank higher.

5. Accelerate page loading speed

Fact:

53 A majority of mobile site visitors are likely to leave when a website does not load in three seconds.

Additionally the speed of loading pages is a major ranking aspect for Google.

In the end You want to ensure that your page's load speed is fast as it can be. One way to begin is to examine your page's speed using Google's PageSpeed Analytics.

6. Optimize images

Google is not content with looking for images. It is looking for images with alt text. This is why it's crucial to include relevant keywords in your image's name and meta description.

We utilize SEO tools within LianaCMS to create meta descriptions for images used in blog posts.

7. Increase the time spent in the room

Dwell Time is the time period that passes between the time you click on a result from a search and then return to the SERPs (search results page of the engine).

The time span ought to be as broad as it is feasible. Google considers dwell time to be an essential ranking factor.

There are a few methods to accomplish it:

• Achieve a rich and immersive multimedia experiences Make sure you use different types of content on your blog posts like audio and video files diagrams, charts games, quizzes and infographics.
• Imagine the very first few sentences to make the introduction for your posts on your website as appealing as you can to make readers desire to keep reading until the conclusion. Include a hook that will make the post interesting to read until the conclusion.
• include a large number of subheadings which improves the accessibility and provides an enhanced user experience.

8. Reduce bounce rate

It is the proportion of visitors who exit from the website after having viewed just one page.

You can examine your bounce rate using Google Analytics reports:

The less bounce rates you have the better Google ranks your website. In the end low bounce rates send Google an indication that visitors are interested in your site and, therefore you should be able to expect more attention.

A blog bounce is thought to range between 65 and 90%.:

An effective way to lower bounce rates is to show an e-mail with download content as a user prepares to exit your website. This is the way Wordstream works:

9. Increase CTR in SERPs

Google results with more CTRs are being pushed further on the SERPs. However, how do you ensure your blog posts will be able to get an impressive CTR?

Try to make featured snippets

Featured Snippets of HTML0 are selected results from search which are displayed on the top of Google's organic results under the ads within the form of a box. Similar to this:

In order to be able to target prominent snippets of content, you can create compilations of various kinds including the best tools, the top hotels or the best restaurants for an unforgettable New Year celebration. Here are additional ways to get highlighted excerpts.

Create an appealing title

Make your titles more interesting by adding emotional adjectives. Additionally, the use of numbers in headings draw some interest.

• Here are some resources that can be helpful:
• 100+ Blog Post Title Templates That Grab Attention
• 200+ Awesome Blog Post Title Templates for Powerful Headlines

10. Optimize URL

A simple and concise URL is helpful for SEO.

Why?

These two URLs are comparable:

• https://www.mtu.edu/umc/services/digital/seo/
• https://www.wordstream.com/seo

It is evident that the second URL aids Google analyze the page quicker. Since the second URL doesn't contain subfolders, it is evident that the content on it is related to SEO. So, short and keyword-rich URLs can provide you with an advantage in the competition.

11. Utilize the "Skyscraper Technique"

The old Skyscraper Technique is a brilliant method of gaining more links and improve the performance on your website.

In essence this means finding popular and well-performing content, then transforming the content into more thorough and engaging content, as well as connecting with relevant people to engage them.

Here's how this technique has helped Brian Dean to increase his search engine traffic by 110% over just 14 days.

12. Outreach

The creation of high-quality content is just the first step in your SEO journey. Next step would be reaching to the right people to share your content and generate backlinks. The two most effective methods to reach out are:

1.) For the organizations you have mentioned in your article

Have you been a reference to a blog article written from a different company? Send them a message about it and request for them to share your post with their followers.

This is what we normally do:

Hey Wyzowl team :)

I just published an exhaustive article about the most popular 21 trends in digital marketing in 2018 and included your name in the article almost at the beginning. Your data on video content were extremely useful for my article! Thank you for providing an amazing piece of research and content. We would love to see you check out the infographic and show it to your followers. https://www.lianatech.com/news/liana-technologies-news/article/21-digital-marketing-trends-for-2018-infographic.html

P.S. within a few days the article was read by hundreds of people:)

The outcome:

2.) to blogs which have similar content to yours.

A few days ago, we got this mail:

We were pleased to accompany our article with a guide. This was advantageous for both of us The article was enriched by providing relevant and valuable information, and they also gained an additional backlink.

Test this method and then see what happens.

Pro tip

If you get an email similar to that above, then you may make use of it. You can simply ask for permission to share your content on social media provided that you include their links. It's precisely what we requested.

The resultwas:

13. Utilize link reclamation

Your content being mentioned on other blogs may dramatically boost your rankings on search engines. Sometimes, however, companies will mention your articles without linking to your website. If you keep track of your online mentions, you'll quickly find companies who have used your content but without linking to you.

If you've come across a case such as this, you can contact the company and request that they add the link to your website. Check out the following example:

14. Write guest blogs

If you're in possession of enough resources You can look for online publications that might be willing to publish your guest blog as well as a link to your site.

Here's a real-world instance of requesting an article from a guest publication:

Therefore If you Google "marketing automation Middle East" You will come across our post on the top organic search results:

15. Be sure to share your posts on social media.

It has been established that Google gives weight to social media's signals in its ranking.

In addition to using your social media accounts it is also possible to benefit by sharing your content with other platforms:

• Make presentations available on SlideShare
• Create documents and share them with others Scribd
• Post infographics to Pinterest
• Take part in industry-related social media networks

16. Optimize for voice search

Google declares that one-fifth of all queries that are made on Google are voice-based search results. The future of SEO is voice search.

Optimizing your content to be voice-friendly is essential. Here are a few ways to accomplish this:

• Be sure to ask questions that have a focus particularly "how-to" or "how many"
• Optimize local results for search. Requesting directions or near places on Google are a significant number of searches.

 

17. Refresh your content

The process of updating your content and enriching it with current data every now and again is very beneficial for SEO.

Why?

Google loves fresh content. Additionally, you can repair broken links and enhance the user experience by changing your content. Since your SEO history is kept, including CTR or page visits it's much easy to promote your latest blog post on Google instead of creating an entirely new blog post.

 CLICK HERE